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Designing Learning Certificate
تصميم المواد التعليمية
The Complete Foundational Program For Designing Outcome-Based Training
25 – 28 September 2017
Sheraton Hotel, Mall of the Emirates, Dubai, UAE
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ATD Designing Learning Certificate

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Qatar Airways

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Professor Robert Kaplan
Harvard University

Discover all of the tools necessary to develop powerful, bottom-line focused training. Using a human performance improvement approach to instructional design, you will learn best practices for conducting a needs assessment, job/task analysis, and course design and development using templates exclusive to ATD. Leave with a structured step-bystep process that can be immediately applied to the development of your own training programs.

Developed for delegates new to instructional design or for those who want to gain a comprehensive skill set, this is the complete course for designing outcome-based training. The program content is based on key knowledge and actions defined by the ATD Competency Model Area of Expertise for Instructional Design. You will leave knowing how to design a complete program that aligns with your business goals, including participant guides, instructor guides, and other materials. In addition, you will have an opportunity to work on the design and development of your own training program throughout the course.

سوف تكتشفون من خلال هذه الدورة كافة الأدوات اللازمة لتطوير الدورات التدريبية الفعالة والمركزة. كما ستتعلمون من خلال استخدام نهج تحسين الأداء البشري للتصميم التعليمي أفضل الممارسات لإجراء تقييم الاحتياجات وتحليل الوظائف/ المهام وتطوير وتصميم دورات تدريبية من خلال النماذج الخاصة بجمعية تنمية المواهب ATD.

سوف تغادرون وبجعبتكم عملية مفصلة يمكن تطبيقها على الفور لتطوير برامج التدريب الخاصة بكم.
تم تصميم هذه الدورة للحاضرين المطلعين حديثا على التصميم التعليمي أو الذين يرغبون في اكتساب مجموعة من المهارات الشاملة كما انها تشكل المسار الكامل لتصميم التدريب القائم على النتائج.
يستند مضمون هذا البرنامج على المعرفة الأساسية والإجراءات التي تحددها جمعية تنمية المواهب من خلال خبرتها في مجال التصميم التعليمي.

سوف تغادرون وأنتم على معرفة تامة بكيفية تصميم برنامجًا كاملًا ينسجم مع الأهداف العامة والخاصة بكم ويشمل أدلة المشاركين والمدربين وغيرها من المواد. بالإضافة إلى ذلك، سوف تحصلون خلال الدورة على فرصة تصميم وتطوير برنامج التدريب الخاص بكم.

Course Content
  • Module One: Training Needs Assessment
  • Module Two: Data Collection Techniques
  • Module Three: How People Learn
  • Module Four: Learning Objectives
  • Module Five: Selecting Learning Methods And Media
  • Module Six: Course And Lesson Outlines
  • Module Seven: Basic Lesson Ingredients
  • Module Eight: How To Create Participant And Facilitator Guides And Visual Aids
  • Module Nine: How To Create Valid Practice Exercises, Tests, And Measures
  • Module Ten: Implementation
  • Module Eleven: Evaluation
  • الوحدة الأولى: تقييم الاحتياجات التدريبية
  • الوحدة الثانية: تقنيات جمع البيانات
  • الوحدة الثالثة: كيفية تعلّم الأفراد
  • الوحدة الرابعة: الأهداف التعليمية
  • الوحدة الخامسة: اختيار سبل التعليم ووسائل الإعلام
  • الوحدة السادسة: ملخص الدورة والدروس
  • الوحدة السابعة: مكونات الدرس الأساسية
  • الوحدة الثامنة: كيفية وضع دليل المشارك والمسهل والوسائل البصرية/المرئية
  • الزحدة التاسعة: كيفية إعداد التمارين والإختبارات والإجراءات الفعالة
  • الوحدة العاشرة: التطبيق
  • الوحدة الحادية عشر: التقييم
Who Should Attend
This course is designed for practitioners new to the field of instructional system design, or those wanting to apply the latest best practice to their course designs. Participation in the ATD Training Certificate Program is not a prerequisite.

ATD Education programs are designed primarily for learning professionals—trainers, instructional designers, and organizational development practitioners—but also greatly benefit anyone within an organization who is responsible for developing others, from managers to human resources specialists.

تم تصميم هذه الدورة للممارسين الجدد في مجال تصميم النظام التعليمي أو الذين يودون تطبيق أحدث وأفضل الممارسات في مجال تصميم الدورات التعليمية. لا تعتبر المشاركة في برنامج جمعية تنمية المواهب التعليمية شرط مسبق. تم تصميم هذه الدورة بالدرجة الأولى للمهنيين المتعلمين – المدربين ومصممي البرامج التعليمية وخبراء التطوير التنظيمي – كما يمكن ان يستفيد منها أي شخص مسؤول عن تطوير الأفراد في الشركة كالمدراء وخبراء الموارد البشرية.  

Benefits Of Attending
  • Gain a strong foundation in the needs analysis process to ensure your training initiatives are aligned
    with organization goals
  • Develop engaging instructional events that take human memory and learning processes into account
  • Create participant guides, facilitator guides, and supporting materials using templates provided on
    the course
  • اكتساب أساس قوي في عملية تحليل الاحتياجات لضمان تماشي المشاريع التدريبية مع أهداف الشركة
  • تطوير الفعاليات التعليمية الممتعة التي تأخذ بعين الإعتبار عمليات الذاكرة والتعلم عند الإنسان
  • إنشاء أدلة المشاركين المسهلين والمواد الداعمة من خلال استخدام النماذج التي يتم تقديمها خلال الدورة
In Association With

    The Association for Talent Development (ATD),

    The Association for Talent Development (ATD), formerly known as ASTD, is the world’s largest association dedicated to those who develop talent in organizations. For 70 years ATD Education’s mission has been to empower learning and development professionals with the knowledge and skills they need to be successful and remain competitive. We offer cutting-edge training and professional development programs to bring you the latest research in the field, best practice, expert-vetted content, and tools you can immediately use on the job. Each learning experience prepares you to maximize the efficiency of your systems and processes, while supporting and developing your people.

    Bahaa Hussein
    Association for Talent Development (ATD), Egypt
    Bahaa Hussein has been training across Europe and the CEEMEA regions since 1998, positively impacting employees' performance to reach maximum potential. Bahaa has extensive experience of designing and delivering professional training programs with some of the esteemed companies in the region and his sessions are renowned to be interactive and engaging. He calls on experience across a diverse set of businesses and industries and has delivered training with the likes of Procter & Gamble, Sawiras Construction Group, Mountain View Real Estate Development and Deraya Insurance Company.

    Graduating from the American University in Cairo with a Bachelor in Business Administration and a minor in Political Science, Bahaa Hussein began his career 28 years ago with Procter & Gamble Egypt (P&G) where he managed to work his way up to head of sales operations in Saudi Arabia. After helping the business grow, Bahaa discovered that his real passion and interest was in positively impacting peoples' lives through improved human performance, so Bahaa made a career move into Learning & Development and hasn't looked back. In 2010 he successfully earned one of ATD's highest awards, Certified Professional in Learning and Performance (CPLP), becoming one of the 1,300 certified learning & development professionals worldwide and one of ATD's first international facilitators.

    Currently, Bahaa is the Head of Learning and Development at Abudawood Group, responsible for the development and delivery of training programs across six markets in MEA & AP&P regions. Bahaa continues to bring the same passion he had when he first started, to delivering impactful training programs that build future leaders and raise organisational performance.

    Sheraton Hotel, Mall of the Emirates, Dubai, UAE


    Sheraton Hotel, Mall of the Emirates

    Directly connected to the world-renowned Mall of the Emirates, the Sheraton Dubai Mall of the Emirates Hotel is a gathering place for corporate travelers, vacationers, and shoppers alike. It is also within walking distance, interconnected to the Mall of the Emirates Metro Station.

    The hotel is centrally located, with easy access to such destinations as Jumeirah, Dubai Marina, Jebel Ali Free Zone, and Dubai World Trade Center. During your stay, the mall offers many leisurely activities at Ski Dubai, DUCTAC, VOX Cinemas and Magic Planet.

    Sheraton Hotel, Mall of the Emirates
    Sheikh Zayed Road, al Barsha 1, Mall of the Emirates
    Dubai, United Arab Emirates

    Tel +971 4 3772000


    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Date Course Fee Before
17 July 2017
Course Fee Before
21 August 2017
Course Fee For ATD Members Before
21 August 2017*
Final Fee
25 – 28 Sept 2017
US$ 3,995 US$ 4,495 US$ 3,295 US$ 4,995

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

*Terms & Conditions to avail of the ATD Member Price: Please quote your Membership Number and Full Name (as mentioned on your ATD Membership) at time of registration. Course fee must be paid latest 5 weeks prior to course date. This offer is only valid for the ATD Members and cannot be passed on to a colleague/relative.

Pricing excludes 5% VAT, where applicable


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on

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