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Certificate In Corporate Communications
Learn expert Corporate Communication strategies, tools and techniques to protect and enhance your organisation’s brand and reputation
13 – 16 November 2017
Sheraton Hotel, Mall of the Emirates, Dubai, UAE
25 – 28 February 2018
Conrad Hotel, Dubai, UAE
Overview

The landscape for Corporate Communication is changing fast. We live in an increasingly globalised world. The social media revolution continues to accelerate. Every day, millions of consumers influence many millions more at just the touch of a button. All of these things bring new threats – and opportunities – to an organisation's brand and reputation. The role of Corporate Communicators has never been more important.

Content
  • Module 1: The Business Case For Corporate Communications
  • Module 2: Building The Foundations Of An Effective Corporate Communications Function
  • Module 3: Developing Your Corporate Communications Strategy
  • Module 4: Turning Strategy Into Action – Building Your Corporate Communications Plan
  • Module 5: Managing Difficult Messages
  • Module 6: Your Role As Trusted Advisor To The Business
Who Should Attend

This is an intermediate/advanced course designed for executives, senior managers and middle managers interested in improving the way their organisation communicates, both internally and externally.

It will appeal to communications professionals and practitioners currently working in a Corporate Communications department and who want to improve their contribution to the success of the business, or to those tasked with setting up a new Communications function.

Equally this course would benefit professionals in other disciplines, including HR, PR, CSR and Marketing, who recognise the role of Corporate Communications in engaging with customers, employees and the wider community.

Benefits Of Attending
  1. Set up an effective Corporate Communications function (including internal communications, media relations and external communications), to ensure it adds value to your organisation
  2. Identify, map and meet your stakeholders' needs for Corporate Communications
  3. Conduct a Communications Audit to capture current capabilities and future needs
  4. Develop a Corporate Communications Strategy and Plan for your organisation, which aligns to business fundamentals, captures stakeholder needs and optimises the channels available to you
  5. Manage difficult messages, including during times of organisational or industry change, crisis and reputation management, and handling customer complaints
  6. Act as a Strategic Communications Business Partner, by understanding your role as trusted advisor, the importance of personal influence, and the relationship between internal communications, employee engagement and customer satisfaction
Course Director

    Paula Coniglio
    Director
    Indigo Communications, UK

    Paula Coniglio is an experienced quality management, strategic communications and employee engagement specialist. She is a seasoned practitioner and trainer with more than twenty years' experience of operating in complex, global environments.

    As Head of Internal Communications at Lloyds Bank in the UK, Paula was responsible for developing and delivering effective internal communications strategies to translate complex organisational and cultural change into engaging messaging. During that time she managed employee communications during the UK's largest-ever financial services integration, helping to bring together the Lloyds TSB and HBOS workforce behind a common vision, strategy and set of values.

    In addition, her Corporate Communications experience covers a wide range of disciplines from event management (including large-scale multi-national conventions and leadership conferences), to creating campaigns, report production (including executive presentation and speech writing), developing channel strategies (including digital and social media), and building, leading and up-skilling communication functions.

    She was also part of the first cohort to achieve the highly regarded Strategic Communications Black Belt qualification.

    In the area of Quality Management, she has successfully led numerous programmes in the UK and the Middle East to achieve ISO 9001 certifications, across disciplines ranging from operations, to customer services and product development. She is a qualified ISO lead auditor and a British Quality Foundation Assessor.

    She has a passion for helping individuals and organisations to communicate more effectively, and to reach their full potential by developing successful quality management, business transformation and employee engagement strategies.



Venue and Accommodation

    Sheraton Hotel, Mall of the Emirates, Dubai, UAE

    Dubai


    Sheraton Hotel, Mall of the Emirates

    Directly connected to the world-renowned Mall of the Emirates, the Sheraton Dubai Mall of the Emirates Hotel is a gathering place for corporate travelers, vacationers, and shoppers alike. It is also within walking distance, interconnected to the Mall of the Emirates Metro Station.

    The hotel is centrally located, with easy access to such destinations as Jumeirah, Dubai Marina, Jebel Ali Free Zone, and Dubai World Trade Center. During your stay, the mall offers many leisurely activities at Ski Dubai, DUCTAC, VOX Cinemas and Magic Planet.


    Sheraton Hotel, Mall of the Emirates
    Sheikh Zayed Road, al Barsha 1, Mall of the Emirates
    Dubai, United Arab Emirates

    Tel +971 4 3772000

    http://www.sheratondubaimalloftheemirates.com/

    Accommodation

    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    VISAS

    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

    Conrad Hotel, Dubai

    Dubai, United Arab Emirates


    Conrad Hotel, Dubai, UAE

    Located conveniently in the hub of Dubai's commercial centre on Sheikh Zayed Road, Conrad Dubai is a stylish city haven within close proximity to Dubai's international financial and convention centre, one of the world's fastest growing airports, as well as world-class shopping destinations.

    • Impressive 54-story hotel
    • 555 luxury rooms and suites
    • Restaurant & Bar collection of 3 contemporary venues
    • One of the largest meeting spaces in the city, with a total area of 4,400 sqm
    • 5,500 sqm outdoor urban pool oasis
    • Fully equipped spa of 2,000 sqm
    • Full valet parking and automated car park with 1,056 parking spaces
    • Most convenient access to the World Trade Centre

    Conrad Dubai
    Sheikh Zayed Road
    P.O. Box 115143 Dubai
    Dubai, United Arab Emirates

    Tel +971 (4) 444 7444
    Fax +971 (4) 444 7445

    http://conraddubai.com/

    Accommodation

    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    VISAS

    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.


Course Fees
Date Course Fee Before
4 September 2017
Course Fee Before
9 October 2017
Final Fee
13 – 16 November 2017
(BC6878)
US$ 3,995 US$ 4,495 US$ 4,995
Date Course Fee Before
17 December 2017
Course Fee Before
21 January 2018
Final Fee
25 – 28 February 2018
(BC7009)
US$ 3,995 US$ 4,495 US$ 4,995
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an Informa Certificate of Completion.

*

Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on a.watts@informa.com

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