ILM Endorsed Effective Business Writing is part of the Knowledge & Networking Division of Informa PLC
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ILM Endorsed Effective Business Writing
معهد القيادة والإدارة – الكتابة الفعالة
Write High Impact, Accurate And Concise Emails, Letters, Professional Reports, Minutes, Agendas And Proposals
4 – 7 December 2017
The Address Hotel, Dubai Marina, Dubai, UAE
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"IIR (Informa) Strikes again! Revolutionary concepts for those seeking radical change to ways of looking at business in today's information age. IIR (Informa) great effort!"

Tariq Bashwari
Planning Analyst
Saudi Aramco

"This event provides the building blocks for becoming not only an effective worker, but also for developing into a genuine and sincere human being."

Cynthia Fernandes
Services and Travel Buyer
Masterfoods ME

"It is a life changing course that touches all aspects of one's life."

Mohammed Al-Fariss
Staff Projects Engineer

"An excellent course – adds real value to our experience."

Omar Jahameh
Finance Supervisor
Qatar Airways

"IIR (Informa) is able to recognise and develop new trends. The delivery of innovative case studies adds tremendous value to conferences. This gives delegates the perfect balance between theory and practice. I believe in its formula."

Professor Robert Kaplan
Harvard University


How does effective business writing deliver value for you and your business?

Many professionals spend up to three hours each day trying to express themselves in writing only to produce reports, memos and other correspondence that have little impact. The success of your business relies on getting your message across to your audience whether they are your customers or the people who work for you.

You rely on your basic writing skills to deliver results time after time. The ILM Endorsed Effective Business Writing course will help you to develop your skills further and learn how to write more effectively. The first part of the course will help you structure successful emails and letters that you will find valuable and useful in your professional life. The course then moves into tackling more advanced report writing skills. This is your best opportunity to develop your writing skills and make sure that your message is getting through accurately, clearly and simply.

With interesting case studies to practise on, you will find the ideas and inspiration to raise your written communication to the next level.

تساعد هذه الدورة الحضور على تعلّم كيفية الكتابة بفعّالية. ستكتشفون من خلالها كيفية كتابة الرسائل الإلكترونيّة والرسائل الفعّالة والنظر في مهام الكتابة الأكثر تقدمًا مثل كتابة جداول الأعمال ومحاضر الإجتماعات وتقديم التقارير الماليّة وتقارير إدارة المشاريع.

  • The ABC Of Good Business Writing
  • Your Barriers To Good Writing
  • Writing For Your Reader
  • Writing In Plain English
  • How To Structure Your Sentences
  • Paragraphs
  • Punctuation
  • The Clarity Index
  • Style And Tone
  • Using The Correct Tense
  • Structuring Your Message Logically
  • Producing Business Letters
  • Specialist Letters
  • Email Etiquette
  • Researching Information And Gathering Material For Reports
  • Logical Sequencing Of Information
  • Planning Your Informative Report – A Suggested Template
  • Planning A Persuasive Report – A Suggested Template
  • Layout
  • Technical Writing
  • How To Write A Business Case
  • How To Write Agendas For Meetings
  • How To Write Minutes Of Meetings
  • How To Present Financial Reports
  • Project Management Reports
  • Proof Reading
  • ألف باء الكتابة الجيدة
  • الحواجز التي تمنع الكتابة الجيدة
  • الكتابة للقارئ
  • الكتابة باللغة الإنجليزية
  • كيفية كتابة الجمل
  • الفقرات
  • الترقيم
  • وضوح الفهرس
  • الأسلوب والنبرة
  • استخدام القواعد الصحيحة
  • كتابة الرسائل التجاريّة
  • آداب كتابة رسائل البريد الإلكتروني
  • البحث عن المعلومات وجمع المواد لكتابة التقارير
  • التسلسل المنطقي للمعلومات
  • الشكل
  • الكتابة التقنية
Who Should Attend

This cutting edge training course has been tailor-made for managers and staff who would like to develop their writing skills and learn new techniques.

تم تصميم هذه الدورة للمدراء والموظفين الذين يرغبون في صقل مهاراتهم الكتابيّة واكتساب مجموعة من التقنيات التي من شأنها تعزيز مهاراتهم الكتابية في مجموعة متنوعة من الأشكال وحالات الأعمال.

Benefits Of Attending
  • Learn how to get your audience involved and interested
  • Use grammar effectively and simply for quick access to your messages
  • Structure your writing logically using mind maps to create flow
  • Be ahead of your competitors by updating your knowledge databases with Rich Site Summary
  • Strip away the clutter and concentrate on what really matters
  • تعزيز الثقة بالكتابة من خلال استخدام المعايير الحالية للغة إنجليزية واضحة
  • كتابة المراسلات الفعّالة والتقارير التي تسمح بالوصول إلى النتائج المرجوّة
  • التأكد من إيصال الرسالة المرجوّة بشكل واضح من خلال كتابتك
In Association With

    The Institute of Leadership and Management (ILM)

    The ILM is the UK's largest awarding body for leadership and management qualifications. ILM partners with over 2,000 ILM-approved centres, comprising private training providers, further and higher education colleges, and employers delivering in-house management training.

    When you register for an Informa/ILM Endorsed Programme you can be sure that it is:

    1. Practically based, and will complement your role at work
    2. Expertly designed to meet the needs of leaders and managers across all business sectors
    3. Supported by comprehensive learning resources
    4. Externally recognised as a high quality programme

    Bonus: every learner registered on any type of ILM programme is automatically entitled to 12 months of free studying membership with the Institute of Leadership and Management which brings a terrific range of benefits.

    For full details of the benefits of studying membership please visit

Course Director

    Anne McDougall
    Innovate Through Training and Development (ITTD), UK and UAE

    Anne McDougall conducts learning programmes and solves organisations' challenges for clients in Africa, China, Europe, the Middle East and the United Kingdom.

    A motivational trainer and speaker, Anne is well known for her Communications and Management Skills programmes.

    She has a Master's Degree in Learning and Development from the University of Sheffield in the UK and knows exactly how to build confidence and get people to access their true potential.

    Her courses are fun! How else can people learn?

    By giving delegates "simple tools for busy people", she enables them to persuade, negotiate, influence and build trust with colleagues and clients. This trust, in turn, enables teams to work together constructively, solve problems, cooperate to provide great products and services for their customers.

    Anne is a qualified Voice and Speech coach and helps people improve their vocal technique, control nerves, write scripts and hold an audience of one to a thousand totally enthralled. As a presenter herself, she uses the skills daily.

    Memberships of the International Association of Business Communicators (IABC) and the Association for Talent Development (ATD) keep Anne up to date with all the developments in her field. Her clients can be assured that all her material includes the latest research and developments in the subjects she is presenting.

    Her book "Brain Teasers for Trainers", published by Gower, has been a great success world wide. And her second book, "Writing Emails And Letters", which is being published by Amazon was written for second language writers and speakers.

    Anne's clients range from Novartis in China to the large oil and gas companies in the Middle East, the telecom companies of Africa and Egypt to the European Commission in Brussels.

Venue and Accommodation

    The Address, Dubai Marina


    The Address Dubai Marina
    Dubai Marina
    P.O. Box 32923, Dubai, UAE
    T: +971 4 4367777
    F: +971 4 4367788

    click here for directions

    Standing tall in the heart of one of Dubai's most vibrant neighbourhoods, where crystal waters shimmer against modern architecture and luxury yachts moor alongside trendsetting restaurants, The Address Dubai Marina is a haven for the discerning traveller.

    With 200 luxurious rooms, five superb restaurants and lounges, a relaxing spa, spectacular infinity pool and state of the art meeting and event facilities, The Address Dubai Marina will keep you refreshed and inspired.

    Perfectly situated for your business needs, The Address Dubai Marina is just a short ride away from Dubai Media and Internet Cities, Knowledge Village, Jebel Ali Free Zone, and within walking distance from the metro station.

    And what is business without a little fun? With the white sand beaches of the Arabian Gulf just a stroll away, and the hotel's direct link to the stylish Dubai Marina Mall, The Address Dubai Marina gives you every reason to extend your stay and unwind.


    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Course Fees
Date Course Fee Before
25 September 2017
Course Fee Before
5 October 2017
Final Fee
4 – 7 December 2017
US$ 3,995 US$ 4,495 US$ 4,995
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

Pricing excludes 5% VAT, where applicable


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on

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