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Certificate in Strategic Business Intelligence
شهادة في تطبيق ذكاء الأعمال الإستراتيجي
A Comprehensive Introduction To, And De-Mystification Of Business Intelligence (BI), Its Concepts, Practices, Infrastructure And Benefits
8 – 11 October 2017
Kempinski Hotel, Mall of the Emirates, Dubai, UAE
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"IIR (Informa) Strikes again! Revolutionary concepts for those seeking radical change to ways of looking at business in today's information age. IIR (Informa) great effort!"

Tariq Bashwari
Planning Analyst
Saudi Aramco

"This event provides the building blocks for becoming not only an effective worker, but also for developing into a genuine and sincere human being."

Cynthia Fernandes
Services and Travel Buyer
Masterfoods ME

"It is a life changing course that touches all aspects of one's life."

Mohammed Al-Fariss
Staff Projects Engineer

"An excellent course – adds real value to our experience."

Omar Jahameh
Finance Supervisor
Qatar Airways

"IIR (Informa) is able to recognise and develop new trends. The delivery of innovative case studies adds tremendous value to conferences. This gives delegates the perfect balance between theory and practice. I believe in its formula."

Professor Robert Kaplan
Harvard University


Earn Up To 24 CPD Points

To successfully compete in today's global business environment an organisation must constantly monitor, recognise and understand every aspect and every issue of its operations, its industry and the overall business environment. Setting up a business intelligence within an organisation takes more than just installing the technology. A successful BI programme involves a set of interlaced business concepts and frameworks designed to improve the fact-based business decision-making process. This course focuses on the business aspects of designing and implementing a BI programme rather than looking at BI from the information technology aspect.

للتنافس بنجاح في بيئة الأعمال العالمية الحالية ينبغي أن تراقب الشركات باستمرار وتحدد وتفهم كافة  جوانب عملياتها وكافة المشاكل التي تواجهها، والبيئة العامة لقطاع الأعمال. يتطلب استخدام ذكاء الأعمال في الشركات أكثر من مجرد تثبيت للتكنولوجيا. ويشمل برنامج ذكاء الأعمال الناجح مجموعة من المفاهيم وأطر العمل المتداخلة التي تهدف إلى تحسين عملية صنع القرار انطلاقا من الواقع. يركز هذا البرنامج على الجوانب التجارية لتصميم وتنفيذ برنامج ذكاء الأعمال بدلا من النظر إلى استقصاء المعلومات من جانب تكنولوجيا المعلومات.

  • Introductions And Course Objectives
    - What Is "Business Intelligence (BI) And Analytics"?
    - Putting Intelligence Behind Your Vision
  • Performance Management – Form Data To Information
  • The Business Intelligence Framework: Think Big And Start Small
  • BI Platforms And Tools
  • المقدمات وأهداف الدورة
    • ما هو ذكاء الأعمال(BI) وما هي تحليلات الأعمال؟
    • الذكاء خلف الرؤية
  • إدارة الأداء – من البيانات إلى المعلومات
  • إطار عمل ذكاء الأعمال
  • منصات وأدوات ذكاء الأعمال
Who Should Attend

This course is designed for business executives, and managers that are looking to introduce Business Intelligence and a performance driven culture to their businesses. This course covers BI IT infrastructure and tools from a non-IT perspective.

تم تصميم هذه الدورة لرجال الأعمال والمدراء الذين يتطلعون إلى ادخال ذكاء الأعمال وثقافة الأداء إلى أعمالهم.  تتناول هذه الدورة البنية التحتية لذكاء الأعمال والأدوات من منظور يختلف عن منظور تكنولوجيا المعلومات.

Benefits Of Attending
  1. Learn how Business Intelligence (BI) leads to sustainable and profitable growth
  2. Get hands-on experience in developing strategic elements and performance measures and analysing results
  3. Identify best practice and latest trends in strategy, BI and Competitive Intelligence
  4. Learn how to implement and sustain BI in your organisation
  • تعلّم كيف يؤدي ذكاء الأعمال إلى نمو مستدام ومريح
  • التدريب العملي حول كيفية تطوير العناصر الإستراتيجية ومقاييس الأداء وتحليل النتائج
  • تحديد أفضل الممارسات وأحدث الإتجاهات في مجال الإستراتيجية وذكاء الأعمال والذكاء التنافسي.
  • تعلّم كيفية تطبيق ذكاء الأعمال في الشركة والحفاظ عليه
In Association With


About CPD

Established in 1996, The CPD Certification Service is the independent CPD accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.

CPD is the term used to describe the learning activities professionals engage in to develop and enhance their abilities and keep skills and knowledge up to date. This course is an accredited Continuing Professional Development (CPD) training which means it meets CPD standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality.

Course Director

    Eddy Abou Chakra
    Managing Partner
    Vanguards Consulting

    Eddy is the founder and Managing Partner at VANGUARDS Consulting.

    He has over 20 years of strategy and business transformation experience acquired through various engagements in Middle East, and Europe. His key focus is on strategy formulation, strategy execution, performance management, organization transformation, business process improvement, information systems, marketing, and business development. Eddy has advised governments, financial institutions, telecom operators, construction and real estate companies. He has led major strategy and transformation engagements with key focus on value proposition enhancement, governance, technology, product development, service delivery, business models, due diligence, and HR. Eddy has extensive experience in leading focused strategy engagements as well as large transformation projects.

    Eddy held various positions in international audit and consulting firms and headed the IS Audit and consulting function at two of the top 10 international audit and consulting firms.

    Eddy is a Certified Information Systems Auditor (CISA – ISACA), certified Balanced Scorecard Master Professional (BSMP – George Washington University), and Certified E-business Consultant (CEC – ICECC).

Venue and Accommodation

    Kempinski Hotel, Mall of the Emirates

    Dubai, United Arab Emirates

    Kempinski Hotel Mall of the Emirates

    Celebrate the 10 year anniversary of Kempinski Hotel Mall of the Emirates which is connected to the award winning Mall of the Emirates, retailing 560 prestigious brands, a 24 screen multiplex cinema and the region's largest indoor ski slope and snow park.

    With 393 rooms and suites, including 20 stunning Aspen Chalets, we boast some of the most unique and modern accommodations. All rooms are well equipped with the state of the art technology for your comfort.

    A destination guaranteed to create memorable moments for business or leisure travelers; we welcome you to a five star luxury retreat.

    Kempinski Hotel Mall of the Emirates Dubai
    Sheikh Zayed Road, Al Barsha
    P.O. Box 120679
    Dubai, United Arab Emirates

    Tel +971 4 341 0000
    Fax +971 4 341 2327



    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Course Fees
Date Course Fee Before
30 July 2017
Course Fee Before
3 September 2017
Final Fee
8 – 11 October 2017
US$ 3,995 US$ 4,495 US$ 4,995

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an Informa Certificate of Completion.


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on a.watts@informa.com

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