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Certificate in Strategic Business Intelligence
شهادة في تطبيق ذكاء الأعمال الإستراتيجي
A Comprehensive Introduction To, And De-Mystification Of Business Intelligence (BI), Its Concepts, Practices, Infrastructure And Benefits
9 – 12 April 2017
Sheraton Hotel, Mall of the Emirates, Dubai, UAE
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"IIR (Informa) Strikes again! Revolutionary concepts for those seeking radical change to ways of looking at business in today's information age. IIR (Informa) great effort!"

Tariq Bashwari
Planning Analyst
Saudi Aramco

"This event provides the building blocks for becoming not only an effective worker, but also for developing into a genuine and sincere human being."

Cynthia Fernandes
Services and Travel Buyer
Masterfoods ME

"It is a life changing course that touches all aspects of one's life."

Mohammed Al-Fariss
Staff Projects Engineer

"An excellent course – adds real value to our experience."

Omar Jahameh
Finance Supervisor
Qatar Airways

"IIR (Informa) is able to recognise and develop new trends. The delivery of innovative case studies adds tremendous value to conferences. This gives delegates the perfect balance between theory and practice. I believe in its formula."

Professor Robert Kaplan
Harvard University


To successfully compete in today's global business environment an organisation must constantly monitor, recognise and understand every aspect and every issue of its operations, its industry and the overall business environment. Setting up a business intelligence within an organisation takes more than just installing the technology. A successful BI programme involves a set of interlaced business concepts and frameworks designed to improve the fact-based business decision-making process. This course focuses on the business aspects of designing and implementing a BI programme rather than looking at BI from the information technology aspect.

للتنافس بنجاح في بيئة الأعمال العالمية الحالية ينبغي أن تراقب الشركات باستمرار وتحدد وتفهم كافة  جوانب عملياتها وكافة المشاكل التي تواجهها، والبيئة العامة لقطاع الأعمال. يتطلب استخدام ذكاء الأعمال في الشركات أكثر من مجرد تثبيت للتكنولوجيا. ويشمل برنامج ذكاء الأعمال الناجح مجموعة من المفاهيم وأطر العمل المتداخلة التي تهدف إلى تحسين عملية صنع القرار انطلاقا من الواقع. يركز هذا البرنامج على الجوانب التجارية لتصميم وتنفيذ برنامج ذكاء الأعمال بدلا من النظر إلى استقصاء المعلومات من جانب تكنولوجيا المعلومات.

  • Introductions And Course Objectives
    - What Is "Business Intelligence (BI) And Analytics"?
    - Putting Intelligence Behind Your Vision
  • Performance Management – Form Data To Information
  • The Business Intelligence Framework: Think Big And Start Small
  • BI Platforms And Tools
  • المقدمات وأهداف الدورة
    • ما هو ذكاء الأعمال(BI) وما هي تحليلات الأعمال؟
    • الذكاء خلف الرؤية
  • إدارة الأداء – من البيانات إلى المعلومات
  • إطار عمل ذكاء الأعمال
  • منصات وأدوات ذكاء الأعمال
Who Should Attend

This course is designed for business executives, and managers that are looking to introduce Business Intelligence and a performance driven culture to their businesses. This course covers BI IT infrastructure and tools from a non-IT perspective.

تم تصميم هذه الدورة لرجال الأعمال والمدراء الذين يتطلعون إلى ادخال ذكاء الأعمال وثقافة الأداء إلى أعمالهم.  تتناول هذه الدورة البنية التحتية لذكاء الأعمال والأدوات من منظور يختلف عن منظور تكنولوجيا المعلومات.

Benefits Of Attending
  1. Learn how Business Intelligence (BI) leads to sustainable and profitable growth
  2. Get hands-on experience in developing strategic elements and performance measures and analysing results
  3. Identify best practice and latest trends in strategy, BI and Competitive Intelligence
  4. Learn how to implement and sustain BI in your organisation
  • تعلّم كيف يؤدي ذكاء الأعمال إلى نمو مستدام ومريح
  • التدريب العملي حول كيفية تطوير العناصر الإستراتيجية ومقاييس الأداء وتحليل النتائج
  • تحديد أفضل الممارسات وأحدث الإتجاهات في مجال الإستراتيجية وذكاء الأعمال والذكاء التنافسي.
  • تعلّم كيفية تطبيق ذكاء الأعمال في الشركة والحفاظ عليه
In Association With

    The George Washington University (GWU)

    The George Washington University School of Business is dedicated to excellence in its teaching and research about management within the United States and internationally. The school has a 75-year history of preparing men and women for leadership in both the private and public sectors. Known internationally for its dedication to academic excellence, the school draws students from all parts of the US and around the world. For further information on George Washington University School of Business, please visit their website www.sbpm.gwu.edu

    As Informa Middle East's academic partner, GW reviews a selected range Informa business and finance certificate courses and programmes. Delegates successfully completing these courses receive an Informa/GW Certificate of Completion. GW is also our academic partner for TwentyEighty formerly ESI) courses.

Course Director

    Eddy Abou Chakra
    Managing Partner
    Vanguards Consulting

    Eddy is the founder and Managing Partner at VANGUARDS Consulting.

    He has over 20 years of strategy and business transformation experience acquired through various engagements in Middle East, and Europe. His key focus is on strategy formulation, strategy execution, performance management, organization transformation, business process improvement, information systems, marketing, and business development. Eddy has advised governments, financial institutions, telecom operators, construction and real estate companies. He has led major strategy and transformation engagements with key focus on value proposition enhancement, governance, technology, product development, service delivery, business models, due diligence, and HR. Eddy has extensive experience in leading focused strategy engagements as well as large transformation projects.

    Eddy held various positions in international audit and consulting firms and headed the IS Audit and consulting function at two of the top 10 international audit and consulting firms.

    Eddy is a Certified Information Systems Auditor (CISA – ISACA), certified Balanced Scorecard Master Professional (BSMP – George Washington University), and Certified E-business Consultant (CEC – ICECC).

Venue and Accommodation

    Sheraton Hotel, Mall of the Emirates, Dubai, UAE


    Sheraton Hotel, Mall of the Emirates

    Directly connected to the world-renowned Mall of the Emirates, the Sheraton Dubai Mall of the Emirates Hotel is a gathering place for corporate travelers, vacationers, and shoppers alike. It is also within walking distance, interconnected to the Mall of the Emirates Metro Station.

    The hotel is centrally located, with easy access to such destinations as Jumeirah, Dubai Marina, Jebel Ali Free Zone, and Dubai World Trade Center. During your stay, the mall offers many leisurely activities at Ski Dubai, DUCTAC, VOX Cinemas and Magic Planet.

    Sheraton Hotel, Mall of the Emirates
    Sheikh Zayed Road, al Barsha 1, Mall of the Emirates
    Dubai, United Arab Emirates

    Tel +971 4 3772000



    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Course Fees
Date Course Fee Before
29 January 2017
Course Fee Before
5 March 2017
Final Fee
9 – 12 April 2017
US$ 3,995 US$ 4,495 US$ 4,995

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an Informa/GW Certificate of Completion.


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on a.watts@informa.com

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