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Certificate in Successful Product Launching & Brand Positioning

Apply A Practical Management Tool, The “Successful Product Launching And Brand Positioning CanvasTM”, That Will Deliver Immediate Benefits To Your Organisation

Sign Up for Our Certificate in Successful Product Launching & Brand Positioning Training

Identify the factors critical to product launch and brand positioning success at your organisation

Why Attend?

Certificate in Successful Product Launching & Brand Positioning are the cornerstones of business success. Businesses frequently jump between the two without considering key strategic issues in enough detail. The result? Inadequate customer focus, poorly defined segments, a functionally driven value proposition, confused brand positioning and ultimately disappointing financial performance.

This highly interactive product launch course will help you overcome these issues via the application of proven product launch and brand management techniques to your organisation.

Benefits Of Attending

  • Identify the factors which are critical to a successful product launch and brand strategy
  • Learn how to launch products that customers don't know they currently need
  • Apply advanced statistical techniques that can help reduce product launch and brand positioning risk
  • Understand why brands positioned around strong feelings win in today's markets
  • Ensure your brand engages in meaningful conversations with customers using social media and mobile to drive product launch success and support desired brand positioning

Run this course in-house

For over 29 years, Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement.

Bespoke training designed for your organisation only, combining traditional classroom setting, blended and online learning models

Is this course for you?

Who Should Attend

Product launch and brand positioning are strategic management activities. This course is suited to “C” level marketing executives, senior marketing executives or senior marketing managers who play an active role in product launch and brand strategy. This spans B2B, B2C, goods, services and experiences in the private and public sector. This course is not suitable for entry level or junior marketers or those with no marketing experience.

Course Information

The course will commence at 9:30 on Day One and end at 16:30 GST (GMT+4). There will be short refreshment breaks and an hour long break at 12:45




LEARN MORE ABOUT THIS TRAINING COURSE

Delivered by Darren

Dr. Coleman specialises in helping brands drive growth and retain relevance through brand experiences. Darren’s 25+ years of global experience spans Europe, the Middle East, South East Asia and Japan. Johnson & Johnson, Singapore Airlines, FUJIFILM, Nikon Maybank, Orange and PepsiCo are some of the brands he has helped.

Run this course in-house

For over 29 years, Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement