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27 - 30 May 2024 | 9 - 12 December 2024

In Person and Live Digital

Certificate in Key Account Management

Build, sustain and nurture strategic client relationships to increase margins, improve sales and ensure ongoing customer loyalty

Sign Up for Our Certificate in Key Account Management TRAINING

Fully comprehend the role and responsibilities of a Key Account Manager (KAM)

Why Attend?

Initially the programme looks at the role of The Key Account Manager within an ever-evolving and competitive trading environment, developing the skills necessary to deliver on the overall organisation’s Key Account business objectives.

The difference with this programme is that it considers both the selling organisation and the customer’s perspectives, i.e. translating brand strategy into action, by examining Supplier and Customer Pressure Points.

The knowledge and skills of participants culminates in a final Customer Presentation by delegates, based on the various workshops throughout the programme.

Benefits Of Attending

  • Orchestrate business transformation in a way that meets the expectations of Executive Boards
  • Align the organisation to a new strategy, new operating processes, and a new organisational culture
  • Create agility in order to adapt to market changes
  • Achieve the planned transformation outcomes
  • Manage interdependent risks
  • Manage complex change programs as a leadership role model

Run this course in-house

For over 29 years, Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement.

Bespoke training designed for your organisation only, combining traditional classroom setting, blended and online learning models

Is this course for you?

Who Should Attend

  • Junior salesmen seeking to transition to key account management
  • Trade promotions and relationship managers
  • Category and channel managers
  • Activation managers
  • Customer Marketing Managers and Brand managers


Course Information

This is an experiential course underpinned with straightforward theory and practical activities that can be directly applied by participants to their own working environment. The learning model is based on the idea that people learn best through their experience and so each key element is introduced using a personal experience for the participants that makes it “real”.



Course Methodology

Certificate in Key Account Management is a highly practical and interactive programme consisting of three days of intensive learning which builds on participants existing experience. The workshop provides participants with a set of practical skills and tools to help them become highly effective Key Account Managers and deliver increased revenue for their organisation and to create superior value for their clients.

LEARN MORE ABOUT THIS TRAINING COURSE

Delivered by Anita

A Talent Development professional with over 15 years’ experience in supporting and developing individuals and organisations to grow and achieve their goals. Supporting transformational change, ensuring organisations are prepared not just through its people but also through their processes, product and cultural mindset.

Run this course in-house

For over 29 years, Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement

Senior Officer, Dubai Islamic Bank, UAE

"I feel inspired and motivated to take action! Anita was supportive and her material was innovative".