Managing Consultant – Wavelength Marketing®
Visiting Lecturer in Corporate Brand Management, University of Warwick, UK
- 05 Nov 2018 Abu Dhabi
Successful product launch and brand positioning are the cornerstones of business success. Businesses frequently jump to commercial product launch or brand positioning without considering key strategic issues in enough detail. The result? Inadequate customer focus, poorly defined segments, a functionally driven value proposition, confused brand positioning and ultimately disappointing financial performance.
This highly interactive four-day course will help you overcome these issues via the application of proven product launch and brand management techniques to your organisation.
Who Should Attend
Product launch and brand positioning are strategic management activities. This course is suited to “C” level marketing executives, senior marketing executives or senior marketing managers who play an active role in product launch and brand strategy. It is not suitable for entry level or junior marketers or those with no marketing experience. The course is equally applicable to those who market “tangible” goods, deliver services or even manage places or destinations.
Benefits of Attending
- Identify the factors which are critical to product launch and brand positioning success at your organisation
- Learn how to launch products that customers don't know they currently need
- Apply advanced statistical techniques that can help reduce product launch and brand positioning risk
- Understand why brands positioned around strong feelings win in today's markets
- Ensure your brand engages in meaningful conversations with customers using social media and mobile to drive product launch success and support desired brand positioning
Dr. Darren Coleman
Dr. Darren Coleman has over 20 years' product
and brand marketing experience. This spans product launch and
brand strategy projects in the UK, continental Europe, the
Middle East, South East Asia and Japan. He has helped brands
such as Orange (UK and Group), BUPA, Standard Life, Maybank,
Tupperware Brands, Nikon, Volvo, STC, NCB, The Malaysian
Government, The British Government, and University College
London. He has launched new products and brands into a range
of sectors including mobile telecommunications, financial
services, healthcare, education, construction, pharmaceuticals,
fast moving consumer goods, and professional services. Darren
helped launch the world's first location based services retail
offer in the UK. He also helped Orange Group launch multimedia
messaging services (video, picture, sound) across continental
Europe to a user base of approximately 55m users.
|Date||Early Bird 1 |
(Before 27 August 2018)
|Early Bird 2 |
(Before 01 October 2018)
05 - 08 November 2018
|USD 3995||USD 4495||USD 4995|
Course fee includes documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the assessment will receive a Certificate of Completion from Informa.
Pricing excludes 5% VAT, where applicable
Start Date: 05 Nov 2018
Duration: 4 Days
Location: Abu Dhabi