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Successful Product Launching & Brand Positioning - Informa Middle East
Successful Product Launching & Brand Positioning Training Course | Marketing, Sales & Communications Training Course

Home / Training / Marketing, Sales & Communications / Successful Product Launching & Brand Positioning

Successful Product Launching & Brand Positioning

19 March - 22 March 2018
Conrad Hotel, Dubai, UAE

Level: Intermediate

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Course Director

Darren Coleman

Darren Coleman

Managing Consultant – Wavelength Marketing®
Visiting Lecturer in Corporate Brand Management, University of Warwick, UK

Course Schedule
  • 19 Mar 2018 Dubai


Successful product launch and brand positioning are the cornerstones of business success. Businesses frequently jump to commercial product launch or brand positioning without considering key strategic issues in enough detail. The result? Inadequate customer focus, poorly defined segments, a functionally driven value proposition, confused brand positioning and ultimately disappointing financial performance.

This highly interactive four-day course will help you overcome these issues via the application of proven product launch and brand management techniques to your organisation.

Course Details

Start Date: 19 Mar 2018

Duration: 4 Days

Location: Dubai

Price: USD 4995