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Channel Management - Informa Middle East
Channel Management Training Course | Marketing, Sales & Communications Training Course

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Channel Management

Course Director

Tony Lewis

Tony Lewis

Managing Partner
LB & Associates Ltd

Course Schedule
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Channels with their consumer and shopper profiles, each play differing roles in the overall development of the categories in which any retail-orientated organisation operates. Recognising and exploiting these differences can assist organisations to push forward their own overall objectives for category and brand development. Every organisation therefore requires a clear strategy for developing and aligning channel marketing objectives of its respective category and brands within each of the channels that it operates in.

Each organisation requires to have the correct knowledge of its channels, insight into consumer and shopper research, together with a channel vision for the Point of Purchase (POP) to develop the best strategies for developing its overall presence in the retail trade.

Course Details

Start Date: TBA

Duration: TBA

Location: TBA

Price: USD 3995