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Certified Product Marketing Manager - Informa Middle East
Certified Product Marketing Manager Training Course | Marketing, Sales & Communications Training Course

Home / Training / Marketing, Sales & Communications / Certified Product Marketing Manager

Certified Product Marketing Manager

Course Director

Leland Shaeffer

Leland Shaeffer

Managing Director
PLM Associates, USA

Course Schedule
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Overview

Product marketing is the function responsible for ensuring the success of the product while it is in the marketplace. It starts with a successful launch and continues as the product moves through growth, maturity and eventual decline. Product Marketing Managers initiate pricing actions, plan product-focused marketing communications activities and represent the products to sales people, the channels and often directly to customers. Overall, the Product Marketing Manager understands how to apply the 7 Ps of the marketing mix to each target market segment to achieve maximum results.

Course Details

Start Date: TBA

Duration: TBA

Location: TBA

Price: USD 5495

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