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Certified Brand Manager - Informa Middle East
Certified Brand Manager Training Course | Marketing, Sales & Communications Training Course

Home / Training / Marketing, Sales & Communications / Certified Brand Manager

Certified Brand Manager

25 February - 28 February 2018
The Address Hotel, Dubai Marina, Dubai, UAE

Level: Intermediate

Brochure Download   In-Company Training   Register  

Course Director

Leland Shaeffer

Leland Shaeffer

Managing Director
PLM Associates, USA

Course Schedule
  • 25 Feb 2018 Dubai
  • 06 May 2018 Dubai
  • 03 Dec 2018 Dubai

Overview

Certified Brand Manager covers the roles and responsibilities of brand management, and how these are evolving over time, the key organisational interfaces, and the use of the classical marketing "Ps" to strengthen your brand. You will explore the different levels of your brand (e.g. elements, attributes, personality and core values), and how each plays an important role in developing and maintaining strong relationships with your customers. Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a "Certified Brand Manager".

Course Details

Start Date: 25 Feb 2018

Duration: 4 Days

Location: Dubai

Price: USD 4995

Register