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Certificate in Public Relations Practice - Informa Middle East
Certificate in Public Relations Practice Training Course | Marketing, Sales & Communications Training Course

Home / Training / Marketing, Sales & Communications / Certificate in Public Relations Practice

Certificate in Public Relations Practice

06 May - 09 May 2018
Conrad Hotel, Dubai, UAE

Level: Intermediate

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Course Director

Rebecca Bou Chebel

Rebecca Bou Chebel

International Strategic Communications and Reputation Management Advisor

Course Schedule
  • 06 May 2018 Dubai
  • 05 Nov 2018 Dubai

Overview

The international free flow of information, globalisation and the speed at which news is being disseminated via social media have made the fields of PR and Marketing imperative for any business, government organisation, or corporation.

From world-leading nations to small islands, global corporations to local businesses, all are finding themselves exposed and vulnerable to the speed of communication and the power of unchecked narratives channelled through the web.

Today more than ever, they are vulnerable to crisis, as they are constantly put under the microscope. It is within this new media world order that the need for constant "engagement" and "relationship building" has become the bread and butter of PR and Marketing professionals.

This course will touch on the latest trends and techniques used today in the public relations industry while highlighting the shifts in the practice. Throughout the four days sessions you will learn the "how to", "when" and "what" constitute a successful public relations campaign.

Course Details

Start Date: 06 May 2018

Duration: 4 Days

Location: Dubai

Price: USD 3995

Register