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Certificate in Public Relations Practice - Informa Middle East
Certificate in Public Relations Practice Training Course | Marketing, Sales & Communications Training Course

Home > Training > Marketing, Sales & Communications > Certificate in Public Relations Practice

Certificate in Public Relations Practice

06 May - 09 May 2018
Conrad Hotel, Dubai, UAE

Level: Intermediate

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Course Director

Rebecca Bou Chebel

Rebecca Bou Chebel

International Strategic Communications and Reputation Management Advisor

Course Schedule
  • 06 May 2018 Dubai
  • 05 Nov 2018 Dubai


The international free flow of information, globalisation and the speed at which news is being disseminated via social media have made the fields of PR and Marketing imperative for any business, government organisation, or corporation.

From world-leading nations to small islands, global corporations to local businesses, all are finding themselves exposed and vulnerable to the speed of communication and the power of unchecked narratives channelled through the web.

Today more than ever, they are vulnerable to crisis, as they are constantly put under the microscope. It is within this new media world order that the need for constant "engagement" and "relationship building" has become the bread and butter of PR and Marketing professionals.

This course will touch on the latest trends and techniques used today in the public relations industry while highlighting the shifts in the practice. Throughout the four days sessions you will learn the "how to", "when" and "what" constitute a successful public relations campaign.

Who Should Attend

  • Executives who wish to sharpen their public speaking skills
  • Managers that need to get a fresh outlook on latest trends in PR
  • Mid-Management Staff who are tasked with handling content and promotional collateral for company social media platforms
  • Executives in charge of decision making and crisis communications planning for their organisations

Benefits of Attending

  • Understand and utilise the latest trends in social media practices
  • Enhance and sharpen your skills in crafting and implementing successful strategic communications plans
  • Prepare, assess, craft and manage winning crisis communications and relevant Public Relations (PR) campaigns
  • Learn the power of non-verbal communications and active listening
  • Apply persuasion and influence through PR techniques
  • Understand, analyse and devise the essential concepts of PR in order to successfully train future practitioners

Course Details

Start Date: 06 May 2018

Duration: 4 Days

Location: Dubai