Consultant / Trainer
- 12 Mar 2018 Dubai
Annual Marketing Planning is central to the business planning process and thus is crucially important to all senior management. All organisations need to examine their markets more intensively and understand their customers and the competition. They need to be able to discern what are the major challenges they face and to have a clear plan of what is the best strategy required to meet those challenges. They need to set and measure the correct goals to achieve the best business results. They need to know how to use their brands most effectively and implement plans efficiently, using all available channels.
This course provides the tools and techniques and a chance to practice your Marketing Planning and the decisions you make more powerful. You will realise the importance of marketing in getting the organisation to understand and recognise the vital elements needed to produce an effective and powerful marketing strategy while implementing the resulting plans.
Who Should Attend
As Marketing Planning is central to the business planning process this course is suitable for all senior management, not just those involved in marketing and sales.
In fact, Marketing Planning is too important to be left to the marketing department, and the strategic planning, product development, finance, sales and manufacturing/operations management should be involved.
This course is also aimed at anyone responsible for managing Marketing Planning with their teams.
Benefits of Attending
- Challenge your current thinking and approach to Marketing Planning
- Apply fresh thinking to reflect the benefits of Marketing Planning on the whole business
- Extend your range of planning tools and techniques, and come away with ideas that will help achieve your corporate performance goals
- Apply disciplined solutions to key marketing challenges and identify opportunities
- Develop fully evaluated marketing strategy proposals that are supported with a clear investment appraisal/business case
- Grow your business by reacting to market changes, threats and opportunities
- Increase profitability and market share
Graham Hollins runs his own training consultancy. He has gained over 20 years of commercial experience, developed within several blue chip companies, including Unilever, L’Oreal, Reckitt and GlaxoSmithKline. He has also worked for an agency in marketing communications. Graham has further built his skills as a consultant working for a range of clients. Having worked extensively in the UK and Australia, Graham has also worked in France, Italy and SE Asia.
The Address Hotel, Dubai Marina
The Address Hotel, Dubai Marina
The Address Dubai Marina
Al Marsa Street
Dubai, United Arab Emirates
Telephone: +971 4 436 7777
Fax: +971 4 436 7788
|Date||Early Bird 1 |
(Before 01 January 2018)
|Early Bird 2 |
(Before 05 February 2018)
12 - 15 March 2018
|USD 3995||USD 4495||USD 4995|
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and pass the course examination will receive an Informa Certificate of Completion.
Pricing excludes 5% VAT, where applicable
Start Date: 12 Mar 2018
Duration: 4 Days
Price: USD 4995