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Certificate In KPI Selection And Management
شهادة في اختيار وإدارة مؤشرات الأداء الرئيسية
A Practical Course To Help Managers Define And Manage The Progress Of Performance Measures That Will Deliver Success For The Manager And The Team
19 – 21 March 2017
Sheraton Hotel, Mall of the Emirates, Dubai, UAE

"Tom is great at engaging people, and used different methods to maintain our interest levels. He has a good understanding of the local and international markets."

Mohammad Arshad Chaudhary
Recruitment Supervisor
Qatalum, Qatar

"Tom is an excellent trainer, particularly as he provided a lot of "real world" examples which made the course practical rather than conceptual. The added bonus was the templates and handouts he gave us, which will be very helpful."

Sarah Meredith
HR Manager
Dubai Supply Authority, UAE

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This course will help you understand the role of Objectives and KPIs in driving business and individual performance. You will appreciate the performance management cycle and links to strategy, and learn how KPIs can help manage performance at an individual, department or company level. You will understand the Balanced Scorecard model and define KPIs for an individual and\or department, which are Specific, Measurable, Achievable, Realistic and Time bound (SMART).

سوف تساعدكم هذه الدورة على فهم دور المشاريع ومؤشرات الأداء الرئيسية في قيادة الأعمال وأداء الأفراد. وستدركون أهمية  دورة إدارة الأداء وربطها مع الاستراتيجية وستتعلمون كيفية مساعدة مؤشرات الأداء الرئيسية على إدارة أداء الفرد،الإدارة والشركة.

سوف تساعدكم الدورة على  فهم  نموذج بطاقة الأداء المتوازن وكيفية تحديد مؤشرات الأداء الرئيسية الفردية و/أو مؤشرات أداء الإدارة المحدودة والقابلة للقياس والقابلة للتحقيق والواقعية والمحددة.

Course Content
  • Importance of performance measures, goals and objectives
  • Challenges of business strategy
  • Types of performance measurement and the performance management cycle
  • Building a performance management system
  • Objectives and KPIs
  • Difference between "objectives" and "goals"
  • The Balanced Scorecard and developing a performance 'dashboard' for senior management
  • Other measurement frameworks such as business excellence model, TQM, OSGM etc.
  • How and when to review progress against performance measures
  • Introduction to KPIs and how to establish KPIs
  • Defining targets, measures and timelines for KPIs
  • How to manage KPIs, including formats and tools
  • Linking KPIs back to business objectives and strategy, and reward
  • Linking department to individual KPIs
  • Communicating goals and KPIs to employees and giving feedback
  • أهمية مقاييس الأداء والأهداف والمشاريع
  • تحديات استراتيجية العمل
  • أنواع قياس الأداء ودورة إدارة الأداء
  • بناء نظام إدارة الأداء
  • المشاريع ومؤشرات الأداء الرئيسية
  • الفرق بين المشاريع والأهداف
  • بطاقة الأداء المتوازن وتطوير لوحة إدارة أداء الإدارة العليا
  • أطر عمل القياس الأخرى مثل نموذج تميّز الأعمال وإدارة الجودة الشاملة والأهداف والمشاريع والاستراتيجيات ومقاييس (OSGM)
  • كيف ومتى يتم مراجعة التقدم مقابل مقاييس الأداء.
  • تعريف مؤشرات الأداء الرئيسية وعرض كيفية إنشاء مؤشرات الأداء الرئيسية
  • تحديد الأهداف والمقاييس والجداول الزمنية لمؤشرات الأداء الرئيسية
  • كيفية إدارة مؤشرات الأداء الرئيسية، بما في ذلك الصيغ والأدوات
  • ربط مؤشرات الأداء الرئيسية بالأهداف التجارية والاستراتيجية والمكافأة
  • ربط مؤشرات الأداء الرئيسية بمستوى الأقسام والأفراد
  • نقل الأهداف و مؤشرات الأداء الرئيسية للموظفين وإعلان النتائج
Who Should Attend

The course is designed for executives, operational managers and analysts from both delivery and support functions such as finance, accounting, project management, human resources, sales, marketing, logistics, quality control and improvement, strategy/planning and operations.

تم تصميم هذه الدورة للعمال التنفيذيين ومدراء العمليات والمحللين من وظائف التسليم والدعم مثل الوظائف المالية والمحاسبة والمشاريع والموارد البشرية والمبيعات والتسويق والخدمات اللوجستية ومراقبة وضبط وتحسين الجودة والاستراتيجية/ التخطيط والعمليات.  

Benefits Of Attending
  1. Monitor and manage progress against objectives and Key Performance Indicators (KPIs) at a department and individual basis
  2. Understand the critical role of measuring performance at a department and individual level to ensure business success
  3. Appreciate the Balanced Scorecard and other models where defining and managing KPIs are critical
  • مراقبة وإدارة التقدم في ضوء الأهداف ومؤشرات الأداء الرئيسية على مستوى الأقسام والأفراد
  • فهم أهمية دور قياس الأداء على مستوى الأقسام والأفراد لضمان نجاح الشركة
  • تقدير بطاقة الأداء المتوازن والنماذج الأخرى حيث يعتبر تحديد وإدارة مؤشرات الأداء الرئيسي أمرًا حاسمًا
In Association With

    The George Washington University (GWU)

    The George Washington University School of Business is dedicated to excellence in its teaching and research about management within the United States and internationally. The school has a 75-year history of preparing men and women for leadership in both the private and public sectors. Known internationally for its dedication to academic excellence, the school draws students from all parts of the US and around the world. For further information on George Washington University School of Business, please visit their website www.sbpm.gwu.edu

    As Informa Middle East's academic partner, GW reviews a selected range Informa business and finance certificate courses and programmes. Delegates successfully completing these courses receive an Informa/GW Certificate of Completion. GW is also our academic partner for TwentyEighty formerly ESI) courses.

    Tom Raftery

    it’s all about people, Dubai

    Tom Raftery has established a human capital consulting company – it's all about people – based in Dubai, using his extensive experience in HR strategy, processes and systems, organisational design, leadership, change management, and compensation and benefits.

    Prior to this, he was VP HR for Arc International, the world's largest glass and tableware manufacturer and was responsible for a workforce stretching from Japan to Africa, based in Dubai. Tom has over 30 years' international HR experience and has spent over 18 years in the Middle East, including working at Board level with the Nazer Group in KSA and as a consultant with a local HR consultancy.

    Tom was the head of HR for a major division of British Aerospace, and HR Manager for a subsidiary of Sedgwick Forbes based in Athens. Tom has extensive consulting experience gained working for Towers Watson, Meirc, Arthur Andersen and his own consulting company. This experience covers all aspects of HR, large change management projects, leadership development, and facilitation work with senior executives.

    Tom is now focusing on Human Capital Consulting, that involves listening to and understanding the client's needs and then developing appropriate solutions, along with the business case. This ensures that the solution adds value to the business.

    Tom has a degree in industrial sociology, an MBA from Warwick University and is a member of SHRM and CIPD. He has presented at various conferences in Europe and the Middle East and is an engaging facilitator and trainer.

    Tom has been awarded the Human Resource Business Professional (HRBP®), a global, competency-based credential designed to validate professional-level core HR knowledge and skills.

    Sheraton Hotel, Mall of the Emirates, Dubai, UAE


    Sheraton Hotel, Mall of the Emirates

    Directly connected to the world-renowned Mall of the Emirates, the Sheraton Dubai Mall of the Emirates Hotel is a gathering place for corporate travelers, vacationers, and shoppers alike. It is also within walking distance, interconnected to the Mall of the Emirates Metro Station.

    The hotel is centrally located, with easy access to such destinations as Jumeirah, Dubai Marina, Jebel Ali Free Zone, and Dubai World Trade Center. During your stay, the mall offers many leisurely activities at Ski Dubai, DUCTAC, VOX Cinemas and Magic Planet.

    Sheraton Hotel, Mall of the Emirates
    Sheikh Zayed Road, al Barsha 1, Mall of the Emirates
    Dubai, United Arab Emirates

    Tel +971 4 3772000



    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Date Course Fee Before
8 January 2017
Course Fee Before
12 February 2017
Final Fee
19 – 21 March 2017
US$ 2,995 US$ 3,495 US$ 3,995

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive an Informa/GW Certificate of Completion.


Book and pay full fee for one and your colleague attends for FREE

Please note that this is not a 50% discount. A second delegate attends the same course free of charge when the Full Final Fee has been paid.

For more information, email Andy Watts on a.watts@informa.com

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