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Certificate in Crisis Management & Communications
شهادة في إدارة الأزمات والإتصال
Develop Your Crisis Communication Plan, Establish A Crisis Communication Nerve Centre, Anticipate Crises And Be Prepared With Rapid Responses
11 – 14 March 2018
Kempinski Hotel, Mall of the Emirates, Dubai, UAE
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This course focuses on preventing and/or minimising reputational damage caused from a crisis by providing you with a complete understanding of the levels of crises, the potential damage to the organisation, how to develop a crisis communication action plan, with all the templates provided.

You will have the opportunity to participate in a number of workshops; view DVDs, review case studies and start completing your crisis communication action plan for your organisation.

تركز هذه الدورة على منع و/أو خفض الضرر بالسمعة الناتج عن أزمة ما من خلال توفير فهمًا كاملًا لمستويات الأزمات، والأضرار المحتملة التي يمكن أن تصيب الشركة، وكيفية وضع خطة عمل للاتصالات خلال الأزمة، مع تقديم كافة النماذج اللازمة.

ستحصلون على الفرصة للمشاركة في عدد من حلقات العمل؛ ولمشاهدة الدي في دي، واستعراض دراسات الحالة والبدء في استكمال خطة عمل للاتصالات في حال تعرضت شركاتكم إلى أزمة ما.

Course Content
  • Crisis Analysis
  • Crisis Communication – Team Roles And Responsibilities
  • Crisis Communication Action Steps
  • Communication Messaging
  • Stakeholders
  • Recovery And Review
  • Assessment And Review
  • تحليل الأزمة
  • أزمة الاتصالات - أدوار الفريق والمسؤوليات
  • خطوات العمل في ظل أزمة الاتصالات
  • المراسلات
  • أصحاب المصلحة
  • استعادة البيانات والمراجعة
  • التقييم والمراجعة
Who Should Attend
  • This course is aimed at all industries and is a MUST-ATTEND for all in communications – Corporate communication directors, communication managers and all communication team members
  • It would also be beneficial for the Human Resource Managers and Directors to attend this programme to understand what is addressed during a crisis and the role that HR is required to play by providing relevant and immediate information on employees that may be affected
  • Crises sometimes affect the premises, or the various locations that an organisation is situated in. For this reason it is beneficial for the key members of the security team to attend the course to understand the type of information required for communication – Heads and Managers of security teams.
  • تتوجه هذه الدورة إلى كافة القطاعات وهي ضرورية لجميع العاملين في الإتصالات ونذكر منهم المسؤولين عن المدراء وجميع أعضاء فريق العمل المعنيين بالإتصال في الشركات.
  • كما انها مفيدة للمدراء والمسؤولين في إدارة الموارد البشرية لفهم ما يمكن أن يواجهوه خلال الأزمات ولتحديد المعلومات المطلوبة منهم عن الموظفين عند وقوع أي أزمة.
  • يمكن أن تؤثر الأزمات أحيانًا على أماكن العمل أو مختلف الفروع التابعة للشركة لذا من المفيد أن يحضر هذه الدورة أعضاء فريق الأمن لفهم نوع المعلومات اللازمة للإتصال ونذكر أيضًا رؤساء ومدراء الأمن.
Benefits Of Attending
  1. Increase your knowledge and develop your skills to anticipate, prepare, analyse, manage and respond to a crisis
  2. Develop a crisis communication plan, with appropriate messaging for the relevant time during the crisis
  3. Determine the requirements of, and set up a crisis communication nerve centre
  4. Identify a crisis team and determine their roles and responsibilities
  5. Identify stakeholders and establish a matrix
  6. Be able to review post-crises communication and determine an effective way forward
  • زيادة المعرفة وتطوير المهارات الخاصة لاستباق الأزمات والإعداد لها وتحليلها وإدارتها والإستجابة لها.
  • تطوير خطة اتصال خاصة بالأزمات وإعداد الرسائل المناسبة التي يمكن استخدامها في أوقات معينة خلال الأزمة.
  • إنشاء مركز للإتصال خلال الأزمات وتحديد متطلباته.
  • تحديد أعضاء فريق الأزمات وتحديد أدوارهم ومسؤولياتهم
  • تحديد أصحاب المصلحة ووضع مصفوفة
  • القدرة على مراجعة الإتصالات ما بعد الأزمات وتحديد وسيلة فعالة للتقدم

    Janine Rothwell
    Managing Director
    Rothwell & Associates (Pty) Ltd

    Janine launched her own company in 2000, focused on a variety of industries in South Africa, the Middle East and Europe.

    Rothwell & Associates (Pty) Ltd has developed and facilitated the imlplementation of business and functional strategies including global marketing strategies, communication strategies, crisis management strategies, sustainable development strategies, supply chain strategies, social responsibility strategies, and HR and change management strategies.

    Her work includes strategic analysis and research and management at executive levels in the roles of Corporate Communication Manager, Group Technical Communication Manager, Strategic Communication Manager and Global Marketing Manager.

    Her clients have included global mining and industrial companies, global property developers, a national power generator, a United Nations Industrial Development organisation and the global General Electrical Corporation.

    Janine has successfully implemented large projects such as:

    • Developed a communication strategy, and project-managed an internal communication survey with 20 business units for Nakheel, UAE that reviewed communication effectiveness, strategy awareness, company value awareness, communication channels, intranet effectiveness and employee retention of information and their ability to act accordingly
    • Developed and project managed a SMME supplier communication intervention for GE, USA in South Africa
    • Project-managed the communication of 11 performance management projects, which was implemented at Anglo Platinum to their 40,000-strong workforce and trained all the mine communication specialists in their roles
    • Project-managed internal communication for Eskom (the South African power supplier) to their 15,000-strong workforce
    • Developing business strategies, strategic templates and competitor systems; and facilitating strategic workshops for Boart Longyear and Highveld Steel and Vanadium Corporation, two listed subsidiaries of Anglo American plc.
    • Implemented a new communication channel, 'Jive', and developed and facilitated the implementation of a communication strategy
    • Developed a communication strategy focused on the strategic story telling of the company including cost-saving and productivity
    • Managed an industrial crisis of a light aircraft emergency landing at the company and the fatality of a contractor on site

    Prior to this, Janine was Public Relations and Global Marketing Manager for Boart Longyear, a manufacturer of diamond products for the mining, construction and dimension stone industries, and a subsidiary of Anglo American.

    She established and built up a successful marketing division, responsible for, amongst others, marketing strategy; market surveys; brand management, sales force management; CRM, global product launches, distribution, education and support; and customer satisfaction surveys and corrective action plans.

    Her enthusiasm for her fields of interest has made her a popular trainer over a span of 13 years in the Middle East, Europe and South Africa. Janine's training includes global marketing, public relations, internal customer relations, business strategy, communication strategy, crisis management and communication, events management, and corporate social responsibility.

    She completed an MBA at the Henley Business School, UK; rated no. 2 in the UK and no. 8 in Europe. Her dissertations was on "Creating a high performance workplace in an industrial manufacturing environment", and her elective paper was based on international strategies.

    Kempinski Hotel, Mall of the Emirates

    Dubai, United Arab Emirates

    Kempinski Hotel Mall of the Emirates

    Celebrate the 10 year anniversary of Kempinski Hotel Mall of the Emirates which is connected to the award winning Mall of the Emirates, retailing 560 prestigious brands, a 24 screen multiplex cinema and the region's largest indoor ski slope and snow park.

    With 393 rooms and suites, including 20 stunning Aspen Chalets, we boast some of the most unique and modern accommodations. All rooms are well equipped with the state of the art technology for your comfort.

    A destination guaranteed to create memorable moments for business or leisure travelers; we welcome you to a five star luxury retreat.

    Kempinski Hotel Mall of the Emirates Dubai
    Sheikh Zayed Road, Al Barsha
    P.O. Box 120679
    Dubai, United Arab Emirates

    Tel +971 4 341 0000
    Fax +971 4 341 2327



    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517
    E: hospitality@informa.com


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Date Course Fee Before
31 December 2017
Course Fee Before
4 February 2018
Final Fee
11 – 14 March 2018
US$ 3,995 US$ 4,495 US$ 4,995

Course fee includes documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the assessment will receive a Certificate of Completion from Informa.

Pricing excludes 5% VAT, where applicable


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on a.watts@informa.com

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