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Facebook And Instagram Marketing Masterclass
A deep-dive session showing you how to leverage social online platforms and tools to boost your bottom line, create awareness and engage a community around your brand to drive marketing innovation
25 - 27 September 2016

"IIR (Informa) Strikes again! Revolutionary concepts for those seeking radical change to ways of looking at business in today's information age. IIR (Informa) great effort!"

Tariq Bashwari
Planning Analyst
Saudi Aramco

"This event provides the building blocks for becoming not only an effective worker, but also for developing into a genuine and sincere human being."

Cynthia Fernandes
Services and Travel Buyer
Masterfoods ME

"It is a life changing course that touches all aspects of one's life."

Mohammed Al-Fariss
Staff Projects Engineer

"An excellent course – adds real value to our experience."

Omar Jahameh
Finance Supervisor
Qatar Airways

"IIR (Informa) is able to recognise and develop new trends. The delivery of innovative case studies adds tremendous value to conferences. This gives delegates the perfect balance between theory and practice. I believe in its formula."

Professor Robert Kaplan
Harvard University


This deep-dive course provides a clear understanding of how to use Facebook and Instagram as tools to maximise engagement and drive business results. Whether you are a relative newcomer to social or a seasoned pro, you will take away actionable steps to drive business growth by leveraging the power of the platforms – Facebook and Instagram.

  • State Of Facebook In The Region
  • Platform Basics
  • Facebook Pages
  • Facebook Content Best Practice
  • Facebook Advertising
  • Direct Response Best Practice
  • Facebook Targeting
  • Facebook Measurement
  • Instagram Marketing
Who Should Attend

This course is for anyone who wants to learn how to use social media marketing techniques to put them at the cutting edge in their quest for market share, including specialists in marketing, corporate communications, advertising and PR.

Benefits Of Attending
  • Build a go-to marketing community using best practice of managing brand pages
  • Reach new customers using Facebook’stargeting options effectively
  • Monitor brand performance and gain marketing intelligence through the insights dashboard
  • Plan and manage ad campaigns to achieve business goals
  • Capture your audience’s attention in the newsfeed by using the power of content
Course Director

    Daniel Rowles
    Digital Marketing Consultant, Trainer and Author

    Daniel has been working in digital marketing for the past 15 years, with extensive experience working both client side and within the agency environment. He is a Course Director for the CIM, trains on behalf of Econsultancy and the IAB. He was awarded Econsultancy Trainer of the year 2012 and DPA trainer of the year 2008/9.

    Daniel has helped organistions of all types to use digital marketing effectively, working with all sizes of business from SME’s through to clients like the BBC, Vodafone, MasterCard, L’Oreal and Warner Bros. He has worked with many of the world’s most successful agencies including JWT, DDB and Leo Burnett.

    He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, Managing Director of TargetInternet.com and an author for publisher Kogan Page. Daniel’s training and consultancy is backed up by many years of real world experience planning and implementing digital campaigns. He also supports his work with research done as co-host of the Digital Marketing Podcast and owner of TargetInternet.com. Daniel prides himself on his practical and hands-on training content, and brings best practice from many years working for a broad range of international clients across the full range of digital marketing techniques.

    His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.


    • 15 years experience in digital marketing
    • Econsultancy trainer
    • Chartered Institute of Marketing Course Director
    • IAB trainer
    • Econsultancy Trainer of the Year 2012
    • Published author: Mobile Marketing , Digital Branding, SEO
    • Co-host of The Digital Marketing Podcast – top 10 iTunes business podcast
    • Judge of the CIM Marketing Excellence Awards 2010-2013
    • Delivered hundreds of in-company and public courses to a wide range of international audiences around the world

Venue and Accommodation

    Dubai, UAE

    Dubai, United Arab Emirates

    Dubai is a luxurious city destination offering a contrast of east meets west, where the traditional and modern blend in harmony. Dubai is one of seven emirates that belong to the United Arab Emirates located in the Middle East.

    Some fast facts about Dubai, UAE

    • About 80 airlines land daily at the Dubai International Airport.
    • English is spoken quite fluently even though Arabic is the official language
    • Dubai has the largest free trade zone in the Middle East
    • The currency used is UAE Dirham which is pegged to the US Dollar
    • The time zone is GMT +4
    • Friday most businesses stay closed as it is the day of Friday prayers (Jumu'ah)
    • In 2016 Ramadan will take place in June

Course Fees
Date Course Fee Before
29 November 2015
Course Fee Before
20 December 2015
Final Fee
14 - 16 February 2016 (BC6461) US$ 3,395 US$ 3,595 US$ 3,695

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance

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