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The 7 Habits of Highly Effective People® / The 5 Choices
العادات السبع للأشخاص الأكثر فعالية
Build Leaders At Every Level In Your Organization
14 – 17 May 2017 / 18 May 2017
The Address Hotel, Dubai Marina, Dubai, UAE
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"IIR (Informa) Strikes again! Revolutionary concepts for those seeking radical change to ways of looking at business in today's information age. IIR (Informa) great effort!"

Tariq Bashwari
Planning Analyst
Saudi Aramco

"This event provides the building blocks for becoming not only an effective worker, but also for developing into a genuine and sincere human being."

Cynthia Fernandes
Services and Travel Buyer
Masterfoods ME

"It is a life changing course that touches all aspects of one's life."

Mohammed Al-Fariss
Staff Projects Engineer

"An excellent course – adds real value to our experience."

Omar Jahameh
Finance Supervisor
Qatar Airways

"IIR (Informa) is able to recognise and develop new trends. The delivery of innovative case studies adds tremendous value to conferences. This gives delegates the perfect balance between theory and practice. I believe in its formula."

Professor Robert Kaplan
Harvard University


Renowned as the world's premier personal leadership development offering, the new 7 Habits of Highly Effective People Signature Edition 4.0 aligns timeless principles of effectiveness with modern technology and practices.

No matter how competent a person is they will not have sustained and lasting success, unless they are able to effectively lead themselves, influence, engage and collaborate with others and continuously improve and renew their capabilities. These elements are at the heart of personal, team and organizational effectiveness.

اشتهرت العادات السبع للناس الأكثر فعالية بنسختها الرابعة بصفتها الطرح الأول لتطوير المهارات القيادية في العالم، فهي تطرح فكرة محاذاة المبادئ الخالدة للفعالية مع التكنولوجيا والممارسات الحديثة. فبغض النظر عن مدى كفاءة الأشخاص، لن يتمكن هؤلاء من الثبات على نجاحهم سوى إن كانوا قادرين على قيادة أنفسهم بفعالية والتأثير على الآخرين ومشاركتهم لتحسين وتجديد قدراتهم. تقع هذه العناصر في صميم الفعالية الشخصية والجماعية والتنظيمية.

Course Content
  • Paradigms and Principles of Effectiveness
  • Habit 1: Be Proactive®
  • Habit 2: Begin With the End in Mind®
  • Habit 3: Put First Things First®
  • Private Victory® to Public Victory®
  • Habit 4: Think Win-Win®
  • Habit 5: Seek First to Understand, Then to Be Understood®
  • Habit 6: Synergize®
  • Habit 7: Sharpen the Saw®
  • Living the 7 Habits
  • النماذج الفكرية ومبادئ الفعالية
  • العادة الأولى: كن مبادرًا
  • العادة الثانية: ابدأ والغاية في ذهنك
  • العادة الثالثة: ابدأ بالأهم قبل المهم
  • النصر الخاص إلى النصر العام
  • العادة الرابعة: فكر بالمكسب المتبادل
  • العادة الخامسة: اسعى لأن تَفهَم قبل أن تُفهَم
  • العادة السادسة: التآزر
  • العادة السابعة: شحذ المنشار
  • معايشة العادات السبع
Who Should Attend

This Leadership and Self-development course is suitable for everyone as it develops leadership effectiveness at three levels: The Individual, The Team and The Organization

تعتبر هذه الدورة التي تتناول موضوع القيادة والتطور الذاتي مناسبة لجميع الذين يودون تطوير المهارات القيادية الفعالة على ثلاثة مستويات: مستوى الفرد والفريق والشركة.

Benefits Of Attending

Benefits Of Attending Both Courses

  • Increases trust and teamwork and strengthens relationships at all levels
  • Brings projects to completion and unites teams and organizations under a shared vision, mission and purpose
  • Promotes getting the most important things done first and encourages direct effectiveness
  • Encourages conflict resolution and helps individuals seek mutual benefit, increasing group momentum
  • Ensures greater "buy-in" from team members and leverages the diversity of individuals to increase levels of success
  • Helps people understand problems, resulting in targeted solutions; and promote better communications, leading to successful problem solving
  • Promotes continuous improvements and safeguards against "burn-out" and subsequent non-productivity
  • Reduces turnover rates through an increase in the ability of employees to see the "big picture" and commit to the organization's strategy and vision
  • Heightens ability to cope with change
  • تطوير وزيادة النضج والإنتاجية والقدرة على الإدارة الذاتية
  • تنفيذ الأولويات الضرورية من خلال التركيز والتخطيط الدقيق

بالنسبة للفريق

  • زيادة مشاركة الفريق والمعنويات والتعاون
  • تحسين مهارات التواصل وتعزيز العلاقات

بالنسبة للشركة

  • إنشاء إطار عمل لتطوير القيم الأساسية وخلق ثقافة فعالة
  • تطوير قياديين ذات إمكانات عالية يجمعون بين الكفاءات والشخصية

    Nadeem George Nahhas

    Nadeem is a highly skilled and experienced facilitator with 25 years of corporate experience. He has worked in diverse areas such as sales management, marketing, retail, insurance, finance and consultancy, holding a variety of senior and leadership roles, such as Head of Retail and General Manager.

    Prior to joining FranklinCovey Middle East as a Senior Consultant and Master Facilitator, Nadeem was responsible for establishing a multi million sales operation of 300 personnel across 90 branches. He was responsible for all aspects of the business such as strategic planning, execution, budgeting, P&L, recruitment, training and performance management.

    Nadeem has broad experience of working and consulting with clients in the fields of Banking and Finance, FMCG, Oil & Gas, Media, Service Industries and Government Agencies across the GCC. His clients include Nestle, Etisalat, ADIA, ConocoPhillips, SABIC, Saudi Airlines, Saudi Electricity, Chevron, Americana and many more.

    Dynamic, inspirational and authentic – words used by clients to describe Nadeem's facilitation style. Clients particularly appreciate his ability to help them execute on their highest priorities, getting desired results in the simplest ways. Nadeem's approach to both business and life is guided by his governing values of professionalism, integrity, well being and discipline.

    Nadeem holds a Bachelors degree in Business Administration and Marketing from the University of Jordan. He continues to invest in his development gaining various certifications in areas related to performance, personal effectiveness, emotional Intelligence, insurance and coaching.

    The Address, Dubai Marina


    The Address Dubai Marina
    Dubai Marina
    P.O. Box 32923, Dubai, UAE
    T: +971 4 4367777
    F: +971 4 4367788

    click here for directions

    Standing tall in the heart of one of Dubai's most vibrant neighbourhoods, where crystal waters shimmer against modern architecture and luxury yachts moor alongside trendsetting restaurants, The Address Dubai Marina is a haven for the discerning traveller.

    With 200 luxurious rooms, five superb restaurants and lounges, a relaxing spa, spectacular infinity pool and state of the art meeting and event facilities, The Address Dubai Marina will keep you refreshed and inspired.

    Perfectly situated for your business needs, The Address Dubai Marina is just a short ride away from Dubai Media and Internet Cities, Knowledge Village, Jebel Ali Free Zone, and within walking distance from the metro station.

    And what is business without a little fun? With the white sand beaches of the Arabian Gulf just a stroll away, and the hotel's direct link to the stylish Dubai Marina Mall, The Address Dubai Marina gives you every reason to extend your stay and unwind.


    Special delegate rates have been negotiated at selected hotels and we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Hospitality Desk for required assistance on:

    T:+971-4-407 2693
    F:+971-4-407 2517


    Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Date Course Fee Before
5 March 2017
Course Fee Before
9 April 2017
Final Fee
14 – 17 May 2017
US$ 3,995 US$ 4,495 US$ 4,995

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.


Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices

For more information, email Andy Watts on

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